Case Studies

I design the systems that power global industries.

As the Head of Design for AI at IBM Canada, I specialize in bridging the gap between emerging technology and human expertise. From accelerating AI discovery in global mining, to orchestrating computer vision for CPG leaders, to advocating for information integrity in public health, I transform technical complexity into scalable, human-centered service ecosystems.

Teck: Geology Exploration Accelerator

Teck: Geology Exploration Accelerator
Unilever: AI Image Classification Tool

Unilever: AI Image Classification Tool
Moderna: Digital Ecosystem Service Design

Moderna: Digital Ecosystem Service Design

Past Projects

  • Google: Applying AI and Service Design to build a new vision for IT Service Operations

    Redesigning a new ideal future state for how Googlers experience IT services to improve productivity

  • Screenshot of IBM Product Builder platform displaying airline onboarding experience, including a dashboard with statistics, a checklist, time tracking, and a code panel with SQL code.

    IBM Product Builder: Conducting UX Research for a new vibe coding tool

    A prototyping tool for IBM Consulting sales partners to quickly visualize concepts with clients to land deals faster

  • A detailed blueprint or flowchart titled 'RBC Clear Master Service Design Blueprint' showing stages such as Awareness, Conversation, Conversion, Onboarding, and Adoption, with various screens and icons representing each stage for customer experience management.

    RBC Clear: Building a new Cash Management Platform with Service Design

    Envisioning a new best-in-class treasury management service and accelerate the team’s speed to launch

  • Multi-page service blueprint diagram with text, charts, and icons related to customer rewards and employee support for a business process.

    Canada Post: CRM Transformation through Service Design

    Building a new integrated and collaborative CRM experience for Sales, Service and Marketing teams using service design to identify 30% more experience based dev requirements

  • A detailed diagram titled 'Service Blueprint' illustrating customer journey and internal processes, with sections for front and back house, using blue, green, yellow, and black colors, and various flowcharts and icons.

    Kraft Heinz: Building future-state user flows for a new Digital Marketing Platform

    Defined a new Digital Experience Marketing Platform that streamlined operations and revenue conversion by 78% and created better connections to customers by 28%

  • A diagram depicting a future state journey map for Jordan actions to solve an IT issue, including icons of a person, AI, a folder, a monitor, and a checkmark, with accompanying text.

    Cenovus: Defining a new Internal IT Search Capability with Enterprise Design Thinking

    Using the Enterprise Design Thinking methodology to build a business case and improved experience for employees looking for organizational IT support