Hi! I’m Pansy.

I’m a UX leader that brings clarity to teams dealing with big messy business challenges.

At IBM, I help cross-functional teams name the real problem and turn chaos into clarity with:

  • Service and systems design

  • Quantitative and qualitative research methods

  • Enterprise Design Thinking

  • Creative Workshop Design

Portfolio

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Portfolio *

I design the systems that power global industries.

As the Head of Design for AI at IBM Canada, I specialize in bridging the gap between emerging technology and human expertise. From accelerating AI discovery in global mining, to orchestrating computer vision for CPG leaders, to advocating for information integrity in public health, I transform technical complexity into scalable, human-centered service ecosystems.

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  • Screenshot of a digital interface showing a research platform with a search for 'Huarmon Mine,' displaying search results and a chat window with a user requesting a summary of geological exploration activities for copper in British Columbia.

    Teck Resources: GenAI Exploration Accelerator

    Web Application leveraging document intelligence and targeting insights for geologists

    View case study
  • Screenshots of AI-powered image classification and management software, displaying search results for gelato products and classification results for Walmart ice cream images, with data analytics and review options in a user interface.

    Unilever: AI Image Classification Tool

    Computer vision pilot to automatically classify e-commerce product images

    View case study
  • A digital flowchart titled 'Customer Experience Flows' from Moderna, depicting various customer lifecycle stages.

    Moderna: Medical Services Hub

    Positioning the Medical Services Hub for U.S. healthcare providers as the reliable destination for Moderna vaccine information

    View case study

Client Collaborations

  • The Google logo with the word 'Google' in multicolored letters: blue, red, yellow, blue, green, and red.
  • Close-up of the blue logo with the word 'Unlocker' written in cursive font.
  • Modern logo with the word "moderna" in red lowercase letters above a light blue dashed line.
  • RBC Capital Markets logo with a stylized lion and globe, and the text 'Capital Markets'.
  • Kraft Heinz logo in blue and red text.
  • The word "Teck" written in bold, dark blue letters on a black background.
  • Canada Post logo with a blue background, white text, and a red circle with a white stylized bird in the center.
  • Logo for Cenovus Energy with stylized text in teal and brown.
  • Black and white logo with a stylized letter 'M' and the text 'MLSE'
  • NFL logo with a shield, stars, and a football image at the top.

  • Pansy moves things forward. She takes a very human approach to everything and always endeavors to find the fun in any situation. Pansy can own a room and make the most introverted individuals feel empowered and excited. Her broad skillset and drive makes her an outstanding collaborator, a great client counterpart, an excellent mentor and uber-dependable.

    Leo Leone, Head of Creative at Apply Digital

  • Pansy has it all. Talent. Drive. Can-do attitude. I worked with Pansy when she was at Klick Health. She was always looking to help find ways to improve the process and the work. She was also instrumental in help identify and recruit talent to come to our agency. I have one piece of advice for you -- if you're considering hiring Pansy -- do it. Do not hesitate. She will make your entire organization better.

    Rich Levy, Chief Creative Officer at Klick Health

  • Pansy's workshops for RBC Clear helped educate teams on the process for our product launch strategies. As a Service Designer, she created and maintained crucial service design blueprints improving our team's capabilities and speed of understanding. Pansy's knack for educating and motivating is fun and impactful, making her a key asset to any product or design team!

    Sara Durning, Director of Product Design at RBC

Past Projects

  • Google: IT Service Operations

    Redesigning a new ideal future state for how Googlers experience IT services to improve productivity

  • A computer screen displaying the IBM Product Builder interface for airline onboarding experience, with sections for UI breakdown, welcome page, agenda, team, and code for a web-based onboarding process.

    IBM Product Builder

    Defining and designing a new Vibe Coding Tool for IBM Consulting sales partners to quickly visualize concepts with clients to land deals faster

  • A detailed blueprint of the RBC Clear Master Service, showing stages of onboarding and adoption, with flowcharts and text explanations.

    RBC Clear: Cash Management

    Using service design to envision a new best-in-class treasury management service and accelerate the team’s speed to launch

  • A multi-page infographic document discussing a customer rewards program strategy by IBM, emphasizing employee guidance, key personas, actions, KPIs, and a visual flowchart of process steps.

    Canada Post: CRM Transformation

    Building a new integrated and collaborative CRM experience for Sales, Service and Marketing teams using service design to identify 30% more experience based dev requirements

  • A detailed service blueprint diagram showing the relationship between customer needs and office processes, including internal team planning, customer journey stages, and backend architecture, with color-coded elements and flow lines.

    Kraft Heinz: Digital Marketing Platform

    Defined a new Digital Experience Marketing Platform that streamlined operations and revenue conversion by 78% and created better connections to customers by 28%

  • A digital infographic titled "Future State Journey Map 1: Jordan actions AskCenovus to solve a IT issue" showing a step-by-step process with icons and a photo of a man, with detailed text below each step.

    Cenovus: Internal IT Search Tool

    Using the Enterprise Design Thinking methodology to build a business case and improved experience for employees looking for organizational IT support