I’m a UX leader that brings clarity to teams dealing with big messy business challenges.

Hi! I’m Pansy.

At IBM, I help cross-functional teams name the real problem and turn chaos into clarity with:

  • Service and systems design

  • Quantitative and qualitative research methods

  • Enterprise Design Thinking

  • Creative Workshop Design

Portfolio

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Portfolio *

I design the systems that power global industries.

As the Head of Design for AI at IBM Canada, I specialize in bridging the gap between emerging technology and human expertise. From accelerating AI discovery in global mining, to orchestrating computer vision for CPG leaders, to advocating for information integrity in public health, I transform technical complexity into scalable, human-centered service ecosystems.

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  • Screenshot of a digital interface showing a research platform with a search for 'Huarmon Mine,' displaying search results and a chat window with a user requesting a summary of geological exploration activities for copper in British Columbia.

    Teck Resources: GenAI Exploration Accelerator

    Web Application leveraging document intelligence and targeting insights for geologists

    View case study
  • Screenshots of AI-powered image classification and management software, displaying search results for gelato products and classification results for Walmart ice cream images, with data analytics and review options in a user interface.

    Unilever: AI Image Classification Tool

    Computer vision pilot to automatically classify e-commerce product images

    View case study
  • A digital flowchart titled 'Customer Experience Flows' from Moderna, depicting various customer lifecycle stages.

    Moderna: Medical Services Hub

    Positioning the Medical Services Hub for U.S. healthcare providers as the reliable destination for Moderna vaccine information

    View case study

Client Collaborations

  • The Google logo with the word 'Google' in multicolored letters: blue, red, yellow, blue, green, and red.
  • Close-up of the blue logo with the word 'Unlocker' written in cursive font.
  • Modern logo with the word "moderna" in red lowercase letters above a light blue dashed line.
  • RBC Capital Markets logo with a stylized lion and globe, and the text 'Capital Markets'.
  • Kraft Heinz logo in blue and red text.
  • The word "Teck" written in bold, dark blue letters on a black background.
  • Canada Post logo with a blue background, white text, and a red circle with a white stylized bird in the center.
  • Logo for Cenovus Energy with stylized text in teal and brown.
  • Black and white logo with a stylized letter 'M' and the text 'MLSE'
  • NFL logo with a shield, stars, and a football image at the top.

  • Pansy moves things forward. She takes a very human approach to everything and always endeavors to find the fun in any situation. Pansy can own a room and make the most introverted individuals feel empowered and excited. Her broad skillset and drive makes her an outstanding collaborator, a great client counterpart, an excellent mentor and uber-dependable.

    Leo Leone, Head of Creative at Apply Digital

  • Pansy has it all. Talent. Drive. Can-do attitude. I worked with Pansy when she was at Klick Health. She was always looking to help find ways to improve the process and the work. She was also instrumental in help identify and recruit talent to come to our agency. I have one piece of advice for you -- if you're considering hiring Pansy -- do it. Do not hesitate. She will make your entire organization better.

    Rich Levy, Chief Creative Officer at Klick Health

  • Pansy's workshops for RBC Clear helped educate teams on the process for our product launch strategies. As a Service Designer, she created and maintained crucial service design blueprints improving our team's capabilities and speed of understanding. Pansy's knack for educating and motivating is fun and impactful, making her a key asset to any product or design team!

    Sara Durning, Director of Product Design at RBC

Community Contributions

My passion: teaching, mentoring and leading creative thinkers.

Alongside my consulting and experience strategy work, I teach at York University, guest lecture at universities, and actively contribute to the design community in Toronto and beyond.

I mentor designers on craft, storytelling, and building influence. And yes: I’m also the kind of person who genuinely enjoys creative side quests, from hands-on making to building scrappy prototypes.

  • Pansy is giving a presentation using a microphone in a conference room with an audience seated and listening.

    DesignX Community

  • Lecture in a classroom with a large presentation screen showing two women, one labeled Alison, a design leader, and the other Pansy, a senior consulting strategist, taking a selfie. Several students are seated, some taking notes and others using laptops, while a man and a woman stand at the front, preparing to speak or present.

    University of Toronto Guest Lecturer

  • A classroom with students listening to a female instructor giving a presentation at the front. There are two large screens displaying a presentation slide titled 'Everyday ethics for AI.' Multiple students are using laptops and taking notes.

    York University Design Instructor

  • Conference room with attendees taking notes and Pansy presenting at a screen, with a whiteboard nearby, in a bright room with large windows.

    Degroote School of Management Guest Lecturer

  • A woman stands at the front of a conference room, giving a presentation to four seated colleagues. The presentation slide on the screen displays a title about wellness checks and images of people exercising. The room has a glass wall, lighting fixtures, and various items like laptops, coffee cups, and notebooks on the table.

    Enterprise Design Thinking Workshop Design

  • A diverse group of young people posing together in a classroom, some making peace signs or thumbs up. A large monitor behind them displays a playlist on a music streaming platform. There are tables and chairs with empty plates and drinks.

    York University Lab Instructor

  • Three people are posing and jumping in front of large white letters that spell 'Eureka' on a blue carpet outside a historic building with large columns and ornate architectural details.

    IBM Design Leadership

  • A diverse group of fifteen people gathered indoors, sitting and kneeling on a wooden floor in front of a colorful, abstract wall mural, with white curtains, string lights, and tall green plants in the background at the Pinterest office.

    Pinterest Intro to Design Thinking Workshop

Leveraging AI to improve design and research processes

My workflows are deeply research-driven, and AI has become an essential part of how I move from ambiguity to clarity.

I leverage AI tools across three main areas: onboarding to new projects and client contexts, building fluency in unfamiliar industries quickly, and finding new and unique ways to visualize complex, multi-layered information.

Note: The tools and processes highlighted here are a snapshot in time, not a comprehensive picture of everything I work with. Given how rapidly the AI landscape is evolving, I'm continuously experimenting with new tools and approaches beyond what's shown. Consider this a starting point, not a complete list.

  • The Google logo with the word 'Google' in multicolored letters: blue, red, yellow, blue, green, and red.
  • Close-up of the blue logo with the word 'Unlocker' written in cursive font.
  • Modern logo with the word "moderna" in red lowercase letters above a light blue dashed line.
  • RBC Capital Markets logo with a stylized lion and globe, and the text 'Capital Markets'.
  • Kraft Heinz logo in blue and red text.
  • The word "Teck" written in bold, dark blue letters on a black background.
  • Canada Post logo with a blue background, white text, and a red circle with a white stylized bird in the center.
  • Logo for Cenovus Energy with stylized text in teal and brown.
  • Black and white logo with a stylized letter 'M' and the text 'MLSE'
  • NFL logo with a shield, stars, and a football image at the top.

Past Projects

  • Google: Applying AI and Service Design to build a new vision for IT Service Operations

    Redesigning a new ideal future state for how Googlers experience IT services to improve productivity

  • Screenshot of IBM Product Builder platform displaying airline onboarding experience, including a dashboard with statistics, a checklist, time tracking, and a code panel with SQL code.

    IBM Product Builder: Conducting UX Research for a new vibe coding tool

    A prototyping tool for IBM Consulting sales partners to quickly visualize concepts with clients to land deals faster

  • A detailed blueprint or flowchart titled 'RBC Clear Master Service Design Blueprint' showing stages such as Awareness, Conversation, Conversion, Onboarding, and Adoption, with various screens and icons representing each stage for customer experience management.

    RBC Clear: Building a new Cash Management Platform with Service Design

    Envisioning a new best-in-class treasury management service and accelerate the team’s speed to launch

  • Multi-page service blueprint diagram with text, charts, and icons related to customer rewards and employee support for a business process.

    Canada Post: CRM Transformation through Service Design

    Building a new integrated and collaborative CRM experience for Sales, Service and Marketing teams using service design to identify 30% more experience based dev requirements

  • A detailed diagram titled 'Service Blueprint' illustrating customer journey and internal processes, with sections for front and back house, using blue, green, yellow, and black colors, and various flowcharts and icons.

    Kraft Heinz: Building future-state user flows for a new Digital Marketing Platform

    Defined a new Digital Experience Marketing Platform that streamlined operations and revenue conversion by 78% and created better connections to customers by 28%

  • A diagram depicting a future state journey map for Jordan actions to solve an IT issue, including icons of a person, AI, a folder, a monitor, and a checkmark, with accompanying text.

    Cenovus: Defining a new Internal IT Search Capability with Enterprise Design Thinking

    Using the Enterprise Design Thinking methodology to build a business case and improved experience for employees looking for organizational IT support

Let’s Work Together

If you're interested in connecting, please reach out!
I’d love to chat.

Contact me